Baboon

Fashion + Apparel
STRATEGY, DESIGN, TECHNOLOGY
‘15 - 21©
Baboon
/OVERVIEW

Baboon — A new eCommerce experience to bring the brand life.

  • EXPERIENCE STRATEGY
  • CONTENT STRATEGY
  • CONTENT GUIDELINES
  • CREATIVE DIRECTION
  • UI/UX DESIGN
  • ART DIRECTION
  • ACCESSIBILITY + SEO
  • STYLE GUIDE
  • CREATIVE ENGINEERING
  • TECHNICAL CONSULTING
VIEW LIVE SITE

OVERVIEW

Baboon isn’t just a bag company it’s a loud, proud lifestyle movement. With irreverent design, vibrant colorways, and unapologetic attitude, Baboon built a cult following. But to grow from hype to household name, the brand needed a site experience that matched its energy and converted on its potential.

That’s where G-MEDIA® stepped in.

CHALLENGE

Baboon’s identity was strong. But the digital storefront lacked the emotional punch and commerce performance to scale its lifestyle-driven brand. They needed a partner to:

  • Translate their artistic DNA into a world-class eCommerce platform
  • Seamlessly merge storytelling with selling
  • Elevate UX across all devices
  • Systemize the brand’s creative rules to grow without losing authenticity

APPROACH

1. Brand-Led, Story-Driven Shopping
We positioned Baboon not just as a travel brand but as a way of life. Every touchpoint was redesigned to reflect movement, mischief, and identity. The result: a site that doesn’t just sell bags it sells rebellion in a carry-on.

2. Design System for a Mobile World
Our team built a fluid, responsive design framework that delivered high-converting user flows across mobile, tablet, and desktop without sacrificing visual edge or storytelling power.

3. Experience Meets Expression
Inspired by Baboon’s bold, artistic roots, we leaned into handcrafted design organic layouts, tactile visuals, and expressive type treatments. Every section was curated to evoke feeling, while guiding the user toward a decision.

4. Content with a Creative Backbone
We established a photography and content guideline system to maintain consistency across campaigns, product drops, and influencer-led launches. That meant Baboon could scale marketing without losing brand soul.

RESULTS

+61% Increase in Conversion Rate YoY
+48% Engagement Time on Mobile
+37% Increase in AOV (Average Order Value)
+300% Growth in Organic Search Visibility
Brand Sentiment Lift Across All Social Channels

G-MEDIA®
Branding