Tend

OVERVIEW

Tend is flipping the dental industry on its head. With a hospitality-first approach and top-tier clinicians, they’ve created a modern experience patients actually look forward to. But delivering that experience to five cities and scaling it to millions required a partner who could match their ambition.

That’s where G-MEDIA® came in.

Challenges

Tend wasn’t just selling dental services—they were selling a reimagined healthcare experience. But to win in today’s digital-first economy, they needed:

• A recognizable brand that dominated in a saturated space
• A performance engine to validate their product-led model
• Conversion-first content that moved audiences from curious to committed
• Scalable demand without blowing CAC targets

Objectives

• Cement Tend’s position as the #1 patient-first dental brand
• Validate acquisition funnels across multiple cities and personas
• Scale qualified new patient bookings without exceeding CAC thresholds
• Build long-term retention through content, personalization, and reminders

Approach

1. Brand-First, Platform-Led
We aligned every asset—from ad copy to onboarding to reflect Tend’s premium, modern feel. The goal? Make each digital interaction feel like walking into their studio.

2. Conversion-Centric Funnels
G-MEDIA® rebuilt Tend’s marketing and product funnels from the ground up, integrating analytics into every step. Rapid A/B tests helped us pinpoint winning headlines, offers, and value props for high-intent audiences.

3. Multi-Channel Acquisition at Scale
To build a defensible lead gen system, we launched channel-specific campaigns across Google Search, Facebook, Pinterest, and Bing each tailored for different use cases and demographics.

4. Lifecycle Personalization
We rolled out personalized journeys across email, SMS, and push to turn clicks into consultations and one-time bookings into loyal patients.

5. Content Strategy Built for Authority
We deployed SEO-rich articles and educational tools that positioned Tend as the voice of modern dentistry. Every piece was designed to rank, convert, and educate.

RESULTS

+300 New Patient Bookings in 90 Days 400% MoM Lead Growth 84% Increase in Organic Website Traffic Within CAC Targets Set by Series C Funders Positioned as a National Leader in Patient-First Dentistry